Jamber Launches With IndieWhip Production
IndieWhip recently created a candid product testing video with new product company, Jamber. Believe it or not, the chain of events that arise from the simple challenge of holding a cup is devastating to the elderly. If they can't hold a cup, they can't drink as much fluid, which can lead to fatal health problems. As part of their massive, nationwide launch into nursing homes around the country, Jamber wanted IndieWhip to capture genuine reactions from their end-users.
The commercial was filmed at IndieWhip's Headquarters in Providence, Rhode Island, and features three real-life end users of the Jamber product.
Jamber's founders, Allen and Diana Arseneau, needed to capture the actual reaction of their end-user going from traditional (and uncomfortable) dinnerware, to Jamber's new, revolutionary teacup. With over 2 years of development and 100 iterations, the cup is truly a modern marvel you can't believe until you try it yourself.
BEHIND THE SCENES
IndieWhip has spent more than 100,000 man-hours working with brands, agencies, and amazing product and service companies to pair stunning visuals with great brand stories. We believe that the foundation of great production is built from. It's more than how things look and how things make you feel.